Earlier this week I was sitting on hold waiting for the umpteenth time for someone to answer my call. I had been transferred three or four times and no one could answer my question. Don’t you just hate this? I do!

Response time is something people often complain about but rarely rave about. I wanted my clients to feel more than important, I want them to know 24/7 means 24/7.

Response time is so important. It’s something that I truly believe in, when you talk about “custom” you often think of design, but what about custom response time? Think on that for a minute. How important is it to you and your business.